Meet SUPPER, London’s high society food delivery app (2023)

Established in 2015, SUPPER was founded with a mission to change the world of delivery.SUPPER does things differently, providing an end-to-end delivery service run by experienced and passionate hospitality professionals.

1. What differentiates SUPPER from other food delivery services?

SUPPER is a premium home delivery provider that caters to the high standards required by leading high-end restaurants in central London. It counts Michelin-starred Hide and Veeraswamy among its clients, as well as many of the capital’s most popular dining spots, including Nobu, C London, Zuma, Roka, and Park Chinois. In addition, because of SUPPER’s service standard, it also delivers from Harrods Food Hall, Fortnum & Mason and a full selection of drinks from Hedonism ‘on-demand’.

SUPPER’s delivery vehicles are driven by employees, not self-employed workers, and the vehicles are designed and owned by the company. They are distinctive, specialist trikes with stabilisation, computer-controlled temperature (hot and cold possible in the same compartment), and capable of delivering food for up to 30 people whilst maintaining the standard required by high-end restaurants in order to protect their brand.These factors provide control and consistency in the last mile delivery which is very important for the operators.

SUPPER is all about quality and service and ultimately is how they successfully differentiate from other food delivery service businesses. This is the main reason why SUPPER continues to gain such great traction in the food delivery market and winning contracts from leading brands and restaurants.Meet SUPPER, London’s high society food delivery app (1)

2. What was the inspiration behind the company?

After spending considerable time in New York, SUPPER’s CEO Peter Georgioudiscovered that as a customer you could get what you wanted, when you wanted, wherever you were.Upon returning to London, he noticed a huge gap in the delivery market as the level of service he experienced in New York did not exist in London,especially at the higher end.

Peter then researched the market in London and after having spent time with various potential customers and restaurants, it was clear that there is a demand for bringing food from high-end restaurants in London to your home, and SUPPER was started.

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3.Why was London chosen as the base for the company?

London is Peter's home and he feels that it is one of the greatest, most vibrant cities on the planet. It is also one of the wealthiest places to live,with a high concentration of people who have access to the best restaurants.The market is huge and other than New York, London is the ideal city to launch SUPPER.

Meet SUPPER, London’s high society food delivery app (2)

4. Where is SUPPER looking to expand in the future?

SUPPER will increase the geographic spread of deliveries. SUPPER only delivers within 3 miles of the restaurant to ensure that quality is maintained. Discussions are already underway with several restaurant groups to provide remote, localised kitchens (that would be staffed and run by restaurant partners) in other parts of London, e.g. Richmond, Wandsworth,Hampstead, Fulham, allowing delivery access to other lucrative postcodes.

SUPPER is also looking to expand internationally.New York and the Middle East are identified as ideal locations.They have a great mix of potential partners and they have identified the huge demand for a high-quality service like SUPPER.

5.What criteria are followed when selecting the restaurants?

Peter always wanted to represent the best and feels that it is being achieved now and they are able to deliver food from the most coveted restaurants in central London.

SUPPER looks for popular restaurants.They champion independents and look for partners where they can add value, for example, with managing delicate food, those requiring the personal touch, and maintain their brand status.The SUPPER team have round table discussions about each new restaurant looking at their criteria and the demand levels.

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SUPPER does not work within the casual mass market, for example, pizzas and fast food, as the premium service is not necessary.They are building a premium food delivery marketplace, full of variety to ensure customer retention.

Meet SUPPER, London’s high society food delivery app (3)

6. What are your key operating metrics (average order value, profitability, retention, members etc.)?

Due to the premium nature of our restaurant partners, SUPPER’s average order value is around £108. From that SUPPER makes a net profit (after all costs) of around £9.80 (c. 9%). SUPPER has over 85,000 customers that have signed up of which over 41,000 have used SUPPER at least once. To effectively market to a customer, an enhanced CRM architecture is going live soon, enabling smart customer targeting, engagement and re-activating old customers or those that haven’t ordered – this is expected to improve numbers. Retention is quite high, over 65%, but can also be improved as more capital is utilised to enhance technology and service.

SUPPER generated sales of over £10.5m (12 months to end of March) and EBITDA was -£0.07m.

7. What are the key opportunities and challenges SUPPER will see in the next 12-18m?

SUPPER have amazing opportunities including the localised kitchens, overseas openings and adding non-food delivery options for customers.The last 12 months have been focused on private customers without executing any corporate orders, which are again a significant opportunity for SUPPER, especially in London.

With regards to challenges, other food delivery businesses will attempt to enter into this market or there will be new players entering, but it will be very difficult to change their core business to reach the standards required - it is much easier to move down the quality curve than it is to move up it.

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Premium is not built overnight, and it will take time for the competition to get that goodwill and forge the restaurant relationships they have.With the new injection of funding, SUPPER will further develop their service and cement themselves as the ‘go-to’ for a premium delivery service.

Challenges can sometimes throw up opportunities and so they are very well placed for both.

SUPPER is currently raising funds through Growthdeck, the private investor network.

Growthdeck was launched in 2016 and we are an FCA-regulated specialist provider of investment opportunities for private investors, covering growth companies across a wide range of commercial sectors.

Our most recent offers have been in food and beverage, luxury consumer brands, electric vehicle charging, medical devices and technology. In every case, Growthdeck undertakes detailed due diligence and takes an active role post-completion, providing investors with bi-annual progress reports through to exit which is usually planned for 4-5 years out.

The fundraises are typically for £500,000 to £3m per company and our registered investors can invest £5,000 and upwards in any individual offer. Our investors are not required to commit to a fund – instead, they are able to build their own bespoke portfolios.

For UK taxpayers, most of our opportunities offer the attractive tax reliefs available under the Enterprise Investment Scheme (EIS). The range of reliefs include 30% initial income tax relief and tax-free gains after 3 years.

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What have Growthdeck set out to achieve?

Growthdeck has ambitious plans to become the leading non-fund-based provider of high-quality investment opportunities in fast-growing UK companies.

Within 3 years, we expect to be offering 25-30 new opportunities per annum.

What does the private investor network look like?

Over the past 5 years, we have attracted over 3,000 sophisticated, high net worth private investors to our platform. The network comprises successful entrepreneurs, senior corporate figures and family offices from across the world.

As the growth of the network is increasingly fuelled by social media and by existing members referring new registrants, we are aiming to build the network to 10,000 in the coming years.

The network is both a strong source of off-market deal introductions and an expanding pool of commercial expertise which can be called upon to assist with due diligence and the management of investments through to exit.

What do they look for in a deal?

We are most attracted to companies which are 2-3 years old, not necessarily profitable yet but where we can see that they can be within the relatively short term. We are focused on UK companies across a diverse range of sectors.

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In most cases, we will be seeking to agree on an exit plan with management that offers our investors the prospect of a 7-10x money return after 4-5 years.

For more information on Growthdeck and SUPPER please go to or contact Jane Cook, email [emailprotected]


Which is the best food app in UK? ›

The best takeaway apps in 2022
  • Just Eat.
  • Deliveroo.
  • Uber Eats.
  • FoodHub.
  • Gousto.
  • Domino's.
  • Zomato.
25 Jan 2022

Does DoorDash deliver to London? ›

London Food Delivery – 408 Restaurants Near You | DoorDash.

What food delivery apps work in the UK? ›

JustEast is one of the most popular food ordering mobile apps in the UK. JustEat is being used in the USA and even Europe as well. JustEat founded in 2001, is now serving its services in more than 20 countries worldwide.

What is Foodhub app? ›

Our handy little app can detect your location and display all your favourite takeaways and restaurants within seconds. Not sure if you want to place an order with a particular restaurant? We've got you covered! Thousands and thousands of customer reviews ensure that you get what you're looking for.

What is the most used food app? ›

App App NameChange Daily change of Usage Rank.
2DoorDash - Food Delivery=
3Uber Eats: Food Delivery=
46 more rows

Is there an app that will deliver anything? ›

Grabit is the app that delivers. Anything you want, whenever you want it. Grabit delivers food from any restaurant or goods from any business, all in typically less than an hour.

What food delivery service is most reliable? ›

Best Food Delivery Services
  • Best Overall: GrubHub.
  • Best for Low Fees: ChowNow.
  • Best for Fast Delivery:
  • Best Customer Service: Postmates.
  • Best for Grocery Delivery: Instacart.
  • Best for No-Contact Delivery: Uber Eats.
  • Best Variety of Restaurants: DoorDash.

What food delivery is used in London? ›

According to the statistics of 2021, Just Eat Takeaway dominated the UK's food delivery market with a market share of 45%. UberEats has a share of 27%, followed by Deliveroo with 26%.

Is there an app that chooses dinner for you? ›

Can't decide where to eat? Let Restaurant Roulette choose for you! Find open restaurants near you that serve the food you're craving & fit your price range - then spin the roulette wheel to randomly pick one!

Who is the biggest food delivery service UK? ›

In the UK, Deliveroo has over 148,000 partners, 180,000 delivery drivers, an average 20 minute delivery time and holds a 26% market share. The success of the food delivery app has encouraged the birth of Deliveroo Editions, a subsidiary operation that is forming dark kitchen spaces to rent.

What is the UK version of DoorDash? ›


Find out more about how we test.

Does London use Uber Eats? ›

Have your favourite London restaurant food delivered to your door with Uber Eats. Whether you want to order breakfast, lunch, dinner, or a snack, Uber Eats makes it easy to discover new and nearby places to eat in London. Browse the best food delivery options near you, place your order and track it by the minute.

Which grocery delivery app is the best London? ›

7 best same-day food delivery services
  • Getir. Best for: Eco-friendly brands and promo deals. ...
  • Gorillas. Best for: Plastic-free grocery bags and a great sign-up offer. ...
  • Beelivery. Best for: £5 off your order when you verify as a student. ...
  • Zapp. ...
  • Same-day groceries with Amazon Prime. ...
  • Whoosh by Tesco. ...
  • Chop Chop by Sainsbury's.
31 May 2022

What is the cheapest food delivery app UK? ›

UK customers agree that JustEat, around since 2001, is by far the most affordable food delivery app in the country. JustEat connects you with a vast selection of restaurants, and this solution is surprisingly cheaper than other similar ones available in the UK.

What is Grubhub called in UK? ›

Grubhub's portfolio of brands includes Seamless, AllMenus, MenuPages, LevelUp, and Tapingo. Seamless is an online and mobile food ordering platform for regional restaurants active in the U.S. and London.

What are third party delivery services? ›

A third-party delivery service specializes in delivering orders for other companies. Restaurants and other businesses often use third-party delivery services to offer online ordering and on-demand delivery to their customers.

How much does it cost to use Foodhub? ›

With a 0% commission model and using the latest technology, dedicated customer service and nationwide advertising campaigns; Foodhub will help your business reach it's full potential.

What is Menufy app? ›

Menufy enables full-data ownership, coupon redemption, a loyalty program, complimentary analytics, and third-party delivery integrations. Every restaurant works with a dedicated onboarding coordinator and has access to 24/7 US-based support.

Is Foodhub cheaper than just eat? ›

It's cheaper than using the JustEat app. Cool app. And it cost substantially less than other food ordering apps. I'm very happy that I've found this app.

Which food app is best and cheapest? ›

Here's a list of the best and cheapest food delivery apps in India that the market of 2022 offers.
  1. Zomato. Zomato is, without a doubt, one of the best online food delivery apps in India and has almost become synonymous with the same. ...
  2. Swiggy. ...
  3. Travelkhana. ...
  4. Box8. ...
  5. FreshMenu. ...
  6. Eat. ...
  7. EatSure. ...
  8. Dunzo.
11 May 2022

What is the #1 food in the world? ›

Pizza is the topmost liked food in the world. Today you can find pizza in almost every corner of the world. This traditional Italian dish is made of flattened round dough topped with cheese, and tomatoes, and additionally garnished with basil, olives, and oregano.

What food apps do you get free food from? ›

  • Auntie Anne's. After installing Auntie Anne's Pretzel Perks' mobile app, you'll get a free pretzel with your first purchase of $1 or more. ...
  • Baskin-Robbins. Downloading the Baskin-Robbins app gives you a free regular scoop of ice cream. ...
  • Burger King. ...
  • Chick-fil-A. ...
  • Chipotle. ...
  • The Coffee Bean & Tea Leaf. ...
  • Dairy Queen. ...
  • Dunkin' Donuts.
24 Oct 2022

What is Roadie app? ›

The Roadie app connects drivers with senders to make deliveries happen. Senders create delivery gigs that are sent as alerts to nearby Roadie app drivers. Drivers can look at the gigs and submit offers for those they find worthwhile, ideally those that align with their routes and schedule.

Which app gives instant delivery? ›

Summary of 8 Best Instant (10-30 min) Grocery Delivery Apps in India in 2022
Sr.NoInstant (10-30 min) Grocery Delivery AppsBacked-by
1Swiggy InstamartSwiggy
3Blinkit formerly GrofersZomato
4Dunzo DailyReliance
4 more rows

Which app is best for fastest delivery? ›

Now, as you know how instant deliveries are done through these apps, let's look at the instant delivery applications you can use to order online.
  • Flipkart Quick App – instant delivery on the doorstep. ...
  • Swiggy Instamart. ...
  • Ola Dash. ...
  • BigBasket's BB Now – Fast and quick delivery. ...
  • Amazon Fresh. ...
  • Zepto – Instant free delivery.
27 Jul 2022

What is the name of the delivery company in London? ›

2.2) Royal Mail

Royal Mail is one of the UK's oldest parcel delivery services companies. It was established by the English government in 1516 and has been in operation for over 500 years. It employs over 150,000 people and allows businesses to send items to over 230 countries and territories worldwide.

Is there a tinder for restaurants? ›

The three friends developed “Munch,” which works similarly to a dating app, like Tinder, where participants log in, and “swipe” left or right to narrow their choices. But instead of potential mates, Munch app users are swiping on restaurants they would like to dine in.

What is PlateJoy app? ›

PlateJoy is a nutrition-focused meal planning service that creates a personalized weekly menu and helps streamline your shopping list. It can be accessed online or downloaded as an app on Apple and Android devices.

Is there an app for Bon Appetit? ›

Search for Bon Appétit in the Google Play Newsstand app or in the Google News app on your Android device.

What food delivery app has the most restaurants? ›

Grubhub. Featuring over 320,000 restaurants in 4,000 cities across the country, Grubhub provides an extensive selection of choices for both takeout and delivery. You can easily filter restaurants based on the type of cuisine, rating, and delivery time using the app to find an option that works for you.

What was the first food delivery app? ›

1989 – Peapod, company that pioneered the concept of online grocery deliveries, was launched. 1994 – The first online food order was a pizza from Pizza Hut, via 'PizzaNet', the company's digital ordering hub. 1995 – The first online food ordering service, World Wide Waiter (now was founded.

What is the best food courier to work for UK? ›

Best Food Delivery Services – Service Club's Top Delivery App Picks
  1. Uber Eats. Uber Eats is among the most popular apps in the entire UK – and one of the best food delivery services in general. ...
  2. Just Eat. Without a doubt, Just Eat is one of those apps everyone knows about. ...
  3. Deliveroo. ...
  4. Hermes. ...
  5. Beelivery. ...
  6. Amazon Flex.

Does Postmates work in UK? ›

Yes! Postmates is proud to offer delivery from the hottest restaurants in London.

How can I get free food in the UK? ›

Visiting a soup kitchen. If you, or someone you know, is homeless or struggling to eat or access food, there are soup kitchens across the UK which offer free meals. There isn't a complete UK database of soup kitchens, as most of them are independent, but you can usually search in your area to find one.

Can u pay cash on Uber Eats? ›

Yes, Uber Eats now allows users to pay cash for their orders. So now drivers are responsible for collecting payment when they arrive with the delivery. Drivers might need to start carrying change as part of the transition.

Is there a difference between Uber and Uber Eats? ›

Uber and Uber Eats are two separate apps. Uber is for ordering car rides, while Uber Eats is for ordering food deliveries.

Is Uber Eats 24 hours in London? ›

Enjoy 24 Hours Food delivery and takeaway with Uber Eats near you in London Browse London restaurants serving 24 Hours Food nearby, place your order and enjoy! Your order will be delivered in minutes and you can track its ETA while you wait.

Why is Getir so cheap? ›

Because Getir does not own the warehouses where the supermarkets are stored, the margins are also raised. This allows the firm to avoid the regular costs of an owner/operator. The startup is expected to charge about 10% more than typical supermarkets.

Is Gorillas or Getir better? ›

Getir has had more success raising money and has a valuation more than double that of Gorillas.

Is there a UK version of Instacart? ›

A Channel Islands entrepreneur has set out plans to bring an Instacart-style grocery service to the UK. Bill Porter launched Island Groceries, a service that picks and ships groceries from any UK supermarket to island residents on the next day for £5, in May.

How can I get food delivered in London? ›

Have your favourite London restaurant food delivered to your door with Uber Eats. Whether you want to order breakfast, lunch, dinner, or a snack, Uber Eats makes it easy to discover new and nearby places to eat in London. Browse the best food delivery options near you, place your order and track it by the minute.

Is DoorDash a thing in the UK? ›

London Food Delivery - 48 Restaurants Near You | DoorDash.

Does zomato work in London? ›

Moreover, Zomato is one of the most popular food discount apps in London as it has a special Zomato Gold program that can offer you access to the most attractive deals and offers. It is a 100% client-focused service and has all the chances to get the status of the best food delivery app London.

What is supper vs dinner? ›

Dinner and supper are both used to refer to the main meal of the day, and especially to that meal as eaten in the evening. Supper is used especially when the meal is an informal one eaten at home, while dinner tends to be the term chosen when the meal is more formal.

What is the most popular food delivery service UK? ›

According to the statistics of 2021, Just Eat Takeaway dominated the UK's food delivery market with a market share of 45%. UberEats has a share of 27%, followed by Deliveroo with 26%.

How can I deliver food in UK? ›

Top 5 Food Delivering Apps in the UK
  1. Just Eat. It is a British online order and delivery service and is based in London. ...
  2. Food Hub. It offers a wide range of cuisines to offer. ...
  3. Deliveroo. It allows the user to order food from any of the best restaurants - local hotspots or national favourites. ...
  4. Hungry House. ...
  5. Uber Eats.
17 Sept 2019

Is there Uber Eats in London England? ›

Have your favorite London restaurant food delivered to your door or takeout with Uber Eats. Whether you want to order breakfast, lunch, dinner, or a snack, Uber Eats makes it easy to discover new and nearby places to eat in London. Browse tons of food delivery options, place your order, and track it by the minute.

Do you tip food delivery in London? ›

Delivery and Takeaway – When taking food away or “out” no tip is expected. This is true also of any food that has been delivered to you from a local restaurant or pizza chain.

Is Deliveroo working in London? ›

Order takeaway food online for delivery in London

From Chinese banquets to Indian feasts, freshly cooked pizzas to hand pulled noodles, your choices are endless when ordering a delivery online in London.

Can I pay cash to zomato? ›

But the point worthy of note is that the user can only use the cash on delivery option to pay.


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